UX designer in Bankia.es
My first international project
Context
In 2014 I worked remotely for the consulting firm Adesis Netlife in Madrid
Where together with other designers and product managers we carried out the Bankia Particulares project. The focus was on creating the UX for the web app for users who are individuals.
Creating a people-centered interface to humanize Bankia. This was a very interesting challenge, because as we know, banks do not have a human or close reputation with their users.
Project Objective
Turning Bankia into the benchmark for retail banking. Creating a solid and inspiring brand and interface concept that connects with the reality of Spanish society.
